Introduction

Harbor Freight began in 1977 as a family owned appliance and tool destination offering high quality tools geared at a lower price. Since then, the store expanded to 500 stores and 25 million customers. The popularity and growth of this company is related to the high quality offering at such low valued price. Most items in stock are 80% lower in price when compared to leading main stream brands held in other retailers such as Home Depot or Lowes.


A few competitive Advantages of Harbor Freight Tools:

1) Price Point
2) Quality Assurance
3) Broad Category offering (i.e. hand tools, power tools, automotive tools)
4) Customer Service (100% satisfaction guarantee)

Harbor Freight has competitive advantages because they are able to to buy directly from the same factories who supply the expensive brans and pass the savings on to their costumers.

Even with the exceedingly high number of stores Harbor Freight has, the business is still family owned and stands by there commitment of delivering to all an assortment of great quality tools at a low price.